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Proper Identity Management on Online Platforms

The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. Most of us use the internet for advertising products and services. Building of brands is also happening online. The brand can be your own name that you want to sell to make money or for other reasons. For you to advertise your own name as a brand, you need to create a profile as an identity.

It is easy to create an online identity. Management of the profile is however not as easy. The reason is that search engines generally reveal everything about your if a name is searched. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This creates a problem for many people. You want to hide some parts of your life online. How can you achieve this?

Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. Business persons use SEO to create a competitive edge over their competitors. This happens if other people are offering similar products online.

A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. Mainly, what appears is information related to his legal challenges. That includes photographs taken when in custody.

From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he filter what appears? There is a way around this. You can simply optimize what appears under your name on any of the popular search engines. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.

Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.

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